SPONSORING A BOIVIN RACING

RACECAR

Boivin Racing brings to you one of the most exciting ways to advertise your business with the nations fastest growing and most effective way of reaching new customers.

By sponsoring a Boivin Racing racecar your company logo will appear on more than just the side of the race car, maximizing your company exposure.

HERE ARE THE MANY WAYS WE CAN HELP YOU TO SUCCEED

Ø          Driver introductions clearly identifying the sponsors

Ø          Media in print including sports magazines, racing coverage, trade papers, daily news papers from most surrounding states in the region.

Ø          Radio coverage, most all area tracks broadcast over local and regional radio the race of the week.

Ø          Weekly photos and sponsor mention on the tracks’ web sites.

Ø          The Boivin Racing web site will carry a direct link to your business.

Ø          Promotional appearances with the car and driver along with the team, such as local and regional car shows, fairs, and public events.

Ø          Hero cards portraying the car and driver with its sponsors and stats to be given to all that want them.

Ø          Team tee-shirts with the sponsor logo on them to be given away at track functions and promotional events.

Ø          Team uniforms will have the sponsor logo on all team members.

Ø          Car haulers will often have the primary sponsor on the side of them to be seen during transport to and from racing events.

Ø          Television coverage, many tracks will televise the weekly race series.

Joining the Boivin Racing team can bring your brand to over 250,000 fans annually, increasing your sales and your business profile. Brand loyalty in racing far surpasses any other sporting event. For example race fans are brand loyal over 72% of the time while tennis holds the second most brand loyal fan base at only 33%.

The dollar amount that your business will sponsor depends on the level of involvement and exposure you wish to achieve. Race teams usually carry only one primary sponsor on each car. They also represent several associate sponsors as well. No sponsor is too large or too small. Make your advertising exciting and give the fastest growing sport in America a try.